<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My Site]]></title><description><![CDATA[My Site]]></description><link>https://www.uinification.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 06 Oct 2026 22:53:25 GMT</lastBuildDate><atom:link href="https://www.uinification.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[So just what is Uinification?]]></title><description><![CDATA[An Intentional Oversimplification of UiNIFICATION Most businesses have a website. A logo. Some advertising. Maybe a reasonably active social presence. But ask whether those things work together to help a customer understand, choose and buy the brand, and the answer gets a little less clear. This is what I do, in it's simplest form, and that's why  I created UiNIFICATION. The idea is straightforward: people interact with your brand everywhere, online and off. Every interaction gives you a...]]></description><link>https://www.uinification.com/post/so-just-what-is-uinification</link><guid isPermaLink="false">6ac3cbbb0600a80a1a6b5706</guid><pubDate>Mon, 05 Oct 2026 16:13:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c0d524_249acbead8e14b108877d3da09503247~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>mglazer</dc:creator></item><item><title><![CDATA[Distinguish or Die.]]></title><description><![CDATA[Sameness Is Suicide. Provocative statement? Sure. I put it on my website for a reason. When your brand looks, sounds and behaves like every other option, you make yourself interchangeable. You leave the customer to figure out why you matter. And if they can’t find a meaningful difference, price becomes a pretty convenient way to choose. That’s a difficult place to build a business. It’s also a difficult place to build a career when the brand is you. Years ago, I read Marty Neumeier’s The...]]></description><link>https://www.uinification.com/post/distinguish-or-die</link><guid isPermaLink="false">6ac5640a1db391e9a08220e7</guid><pubDate>Tue, 06 Oct 2026 21:16:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c0d524_2e7c2375d63d434d9d340afc45cba14a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>mglazer</dc:creator></item><item><title><![CDATA[Markets are not Frictionless!]]></title><description><![CDATA[Frictionless Markets? Nah! I recently heard Ezra Klein describe markets as wanting to be frictionless. I understand the theory. Make things easier to find, compare, trade and buy. As a consumer, I appreciate that. Nobody needs another checkout password or a customer service obstacle course. But as a brand strategist, the idea gives me pause. Because the things that make a business worth choosing often interrupt the easy comparison. A distinctive product. An unexpected idea. A point of view. A...]]></description><link>https://www.uinification.com/post/markets-are-not-frictionless</link><guid isPermaLink="false">6ac4ff884f0ef59df1e0dfdc</guid><pubDate>Tue, 06 Oct 2026 14:12:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c0d524_8e709a26bc7249b29191f9cb5f4a55bf~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>mglazer</dc:creator></item></channel></rss>